For the auto industry 2009 was a difficult year, as refiners, OEMs and other industries that rely on fuels and lubricants cope with the many structural changes and uncertainty created by the recession. Infineum Trends is a multi-media presentation that aims to keep our customers up-to-date on key issues that are likely to impact their business in this environment.
This year’s program – “Turbulent Times-Winning Technologies” – provides data and trends on the automotive industry in general as well as on enhancements in powertrain technology; and fuels and lubricants for power transmission, marine, small engine and heavy-duty diesel applications.
The Trends presentation was first unveiled in 1963 under the name “Detroit Trends.” This year marks the 11th anniversary of this event as Infineum Trends. It is a powerful tool from a world leader in the formulation, manufacture and marketing of petroleum additives.