
15 January 1999
Infineum Worldwide Joint Venture Open for
Business
Infineum, the new petroleum
additives enterprise, a joint venture between Exxon Chemical, Shell
International Chemicals Ltd and Shell Chemical Company, unveiled
its new corporate identity and became fully operational on 1 January
1999.
Infineum has approximately
2,000 employees worldwide; R&D facilities in the UK, US, Japan
and Singapore; manufacturing plants in 19 countries; and sales and
marketing representation in a further fifty. The new enterprise
comprises three specific business units - Crankcase Lubricant Additives,
Fuel Additives and Speciality Lubricant additives.
"Infineum brings together
people, technologies and products to offer customers a broader,
more flexible product range, supported by worldwide research and
development facilities," said Tony Gaskell, president and chief
executive officer of Infineum, "and the new corporate identity was
designed to reflect these benefits," he continued.
The new logo comprises
the company name and a graphic displaying curves designed to create
a symbolic ripple effect. The interlocking 'ripples' represent the
fusion of people and technologies from two leading additives businesses
into a new and exciting global additives enterprise. They also highlight
the close partnerships which Infineum will forge with its customers
as part of its key aim to lead the way in total customer satisfaction.
"We aim to ensure that
Infineum's customers enjoy only the very best of Paramins and Shell
Additives and, as such, will recognise Infineum as a vital, stimulating
and independent new force within the additives market," said Gaskell.
Note to Journalists:
Exxon Chemical Company
is a division of Exxon Corporation. Shell Petroleum Company Limited
and Shell Chemical Company are members of the Royal Dutch/Shell
Group of companies.
Petroleum additives include
both lubricant and fuel additives. Lubricant additives are used
primarily in the lubrication of automative, marine and heavy duty
diesel engines where they help to reduce engine wear, disperse sludge
and minimise troublesome deposits. Fuel additives also improve the
operation of gasoline and diesel engines. Several speciality additives
provide improved properties to automatic transmission fluids, gear
oils and industrial oils.
Customers are oil companies
and other lubricant marketers which use petroleum additives to produce
finished lubricants and fuels.
For further information:
Worldwide
Tel: +44 1235 549509; Fax: +44 1235 549511
Americas
Tel: +1 908 474 0100; Fax: +1 908 474 6117
Asia Pacific
Tel: +65 6899 1661; Fax: +65 6895 6900
Europe, Africa and Middle East
Tel: +44 1235 549509; Fax: +44 1235 549511
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